Affiliate Program; Free Marketing Resources. Free Marketing Guides; Webinars; Marketing Blog; More ways to find us: Subscribe to the VR Buzz Newsletter. Stay current with email, social media and small business marketing tips. Marketing Program Examples in a Business Plan by Tara Duggan, Demand Media. A marketing program plan for an accounting service provides details about how the business provides tax and management accounting services to. International Marketing Program. The mission of the International Marketing Division of the Kentucky Department of Agriculture is to assist Kentucky companies and producers to. Forage Testing Program; Free Web Page Builder. Learn about designing and marketing your nonprofit programs in this topic from the Free Management Library. Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.
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Marketing Program Examples in a Business Plan. An effective business plan defines the marketing strategy associated with the company's products or services. The marketing program plan includes specific actions for each part of the marketing strategy. A plan typically identifies strategies for conducting market research, identifying the target market, analyzing the competition, promoting the product and setting the pricing strategy. The marketing program plan section of the business plan also defines the customer groups, their needs and the technology required to meet those needs. Accounting and Bookkeeping. A marketing program plan for an accounting service provides details about how the business provides tax and management accounting services to businesses.
It specifies the size of companies targeted, lists the cities and towns served and describes how the business allows customers to save money. For example, an effective marketing campaign includes testimonials from satisfied clients who endorse a company’s services and provides proof that in- house accounting costs more. Additionally, the marketing program plan should state the credentials of personnel and assure clients that the company has expertise in ensuring compliance with tax laws and other local, state and federal regulations. Training Provider. Training providers produce marketing program plans to state their financial goals in terms of revenue and profit based on opportunities in the industry.
By positioning the business as a provider that delivers quality training courses that meet specific objectives, the plan assures investors that the venture poses little risk. An effective training marketing program plan includes comprehensive details about a company’s instructional design approach, such learning objectives associated with specific classes, tools provided by the company to participants, reinforcement resources and the performance measurement strategy. Performance metrics specify how the company intends to prove that the desired change in behavior occurs. For example, by administering online exams and awarding certificates for participants who pass with 8. Learning management systems can also send clients reports on employees who complete training successfully to receive a credential.
Related Reading: Examples of Market Needs in a Marketing Plan. Catering Service. A marketing program plan for a catering service identifies sales goals, strategic goals for the number of events, referrals and website traffic required to maintain a competitive edge. The plan describes the ideal customer, such as a small business, school or municipal department. It defines markets, such as corporate business or nonprofit departments that hold annual events require food, drinks and entertainment or private clients who may hold an upscale event to celebrate a milestone birthday, anniversary or wedding.
Real Estate. Effective realtors generate a marketing program plan to ensure they provide their clients, such as first- time homebuyers, with a positive experience. The marketing program plan typically describes how the realtor intends to build his reputation, attract new customers and eliminate competition. By stating business goals for marketing his real estate company, such as 1. By specifying types of activities, such as speaking engagements and promotional emails, he can indicate how he plans to attract future buyers and sellers. About the Author. Tara Duggan is a Project Management Professional (PMP) specializing in knowledge management and instructional design. For over 2. 5 years she has developed quality training materials for a variety of products and services supporting such companies as Digital Equipment Corporation, Compaq and HP.
Her freelance work is published on various websites.